Your Business is Unique —
Your Marketing Strategy Should Be, Too.

At NetEffect Marketing, we don’t believe in a cookie-cutter
approach to business building. Get customized,
comprehensive, dynamic and flexible direct
response solutions designed to grow your business
and deliver superior results.

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The NetEffect Edge

We offer a full range of robust, innovative and proven marketing solutions
that can be tailored to meet your needs.  We have spent years honing our
craft and delivering superior results in media planning, direct mail,
copywriting, email marketing and strategic marketing services.

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What Makes Us Different

Collaboration. Innovation. Ruthless Prioritization. Passion.
Your goals become our goals, and we get our hands dirty
helping you reach them.

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A Proven Record of Success

"NetEffect Marketing brings that rare combination of creative inspiration
and analytical prowess to every project they take on—and their relentless
drive to succeed is highly contagious. Working with NetEffect gives us an
undeniable strategic edge over our competition".

  -- Heath Warner, Senior Vice President, InvestorPlace Media, LLC.

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How can we help you grow your business?

Whether you are looking to improve upon your current direct response marketing efforts or starting from scratch, you can get better results with NetEffect Marketing. Contact us now to find out how we can help you reach your goals.

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What Our Clients Say:

“My go-to source for online marketing”.

"Cindy Butehorn and Nancy Cathey of NetEffect Marketing are my go-to source for online marketing. They have saved me both time and money by developing creative and associated media buys that consistently deliver results".

-- Adam Pfeffer, V.P., Marketing Director, American Association of Individual Investors
2014-04-09T20:55:11+00:00
“Cindy Butehorn and Nancy Cathey of NetEffect Marketing are my go-to source for online marketing. They have saved me both time and money by developing creative and associated media buys that consistently deliver results”. – Adam Pfeffer, V.P., Marketing Director, American Association of Individual Investors

“NetEffect truly has the Midas touch”.

"NetEffect Marketing is a world-class business problem solving organization. I have watched them time and again apply their unique strategic vision and creative talents to solve seemingly unsolvable business challenges and achieve astounding business success, building several multi-million dollar businesses in the process. NetEffect truly has the Midas touch".

-- Chris Marett, Senior Vice President, InvestorPlace Media, LLC
2014-04-09T20:56:02+00:00
“NetEffect Marketing is a world-class business problem solving organization. I have watched them time and again apply their unique strategic vision and creative talents to solve seemingly unsolvable business challenges and achieve astounding business success, building several multi-million dollar businesses in the process. NetEffect truly has the Midas touch”. – Chris Marett, Senior Vice President,

“Hands down, Nancy and Cindy are two of the best and biggest brains in the business”.

"Nancy and Cindy bring practical, hands-on advice to everything they do.
They aren’t outside vendors, they’re embedded members of your team – true partners who help you not just meet, but exceed your goals. Hands down, Nancy and Cindy are two of the best and biggest brains in the business".

--Jennifer Gaillard, National Wildlife Federation
2014-04-09T20:58:57+00:00
“Nancy and Cindy bring practical, hands-on advice to everything they do. They aren’t outside vendors, they’re embedded members of your team – true partners who help you not just meet, but exceed your goals. Hands down, Nancy and Cindy are two of the best and biggest brains in the business”. –Jennifer Gaillard, National Wildlife Federation

“Nancy and Cindy know how to use the internet to dramatically increase revenues and profits”…

"Nancy and Cindy know how to use the internet to dramatically increase revenues and profits for subscription based companies. They constantly innovate, helping the companies they work with to become market-leaders online. They are successful because they understand how to adapt tried and true direct marketing principles to the internet."

-- Larry Kavanagh, President DMinSite
2014-04-09T21:00:01+00:00
“Nancy and Cindy know how to use the internet to dramatically increase revenues and profits for subscription based companies. They constantly innovate, helping the companies they work with to become market-leaders online. They are successful because they understand how to adapt tried and true direct marketing principles to the internet.” – Larry Kavanagh, President DMinSite

“They delivered spot-on insights and recommendations”…

"I brought in Nancy and Cindy for a broad-ranging project that spanned strategic planning, tactical marketing and email copy writing.  In all facets of the project, they delivered spot-on insights and recommendations along with valuable best practices information".

--Eric Svenson Director, eCommerce F+W Media, Inc.
2014-04-09T21:00:35+00:00
“I brought in Nancy and Cindy for a broad-ranging project that spanned strategic planning, tactical marketing and email copy writing.  In all facets of the project, they delivered spot-on insights and recommendations along with valuable best practices information”. –Eric Svenson Director, eCommerce F+W Media, Inc.

“No one else I know has more proven results and hard-won experience”…

"Whenever I need authoritative and practical guidance for how to succeed online, my first choice is NetEffect. No one else I know has more proven results and hard-won experience building successful online programs than Cindy Butehorn and Nancy Cathey".

-- John Finn, Finn Communications
2014-04-09T21:01:17+00:00
“Whenever I need authoritative and practical guidance for how to succeed online, my first choice is NetEffect. No one else I know has more proven results and hard-won experience building successful online programs than Cindy Butehorn and Nancy Cathey”. – John Finn, Finn Communications

“…our not-so-secret weapon in direct response!”

“Their mastery of online marketing is a thing to behold. Their analytical abilities are amazing. Their recommendations for lifting response are always on the money. And their copy WORKS.

Plus they established a dominating presence for Weiss Research in direct mail. Thank you NetEffect – you are our not-so-secret weapon in direct response!”

-- Clayton Makepeace, Weiss Research Inc.
2016-12-14T22:30:25+00:00
“Their mastery of online marketing is a thing to behold. Their analytical abilities are amazing. Their recommendations for lifting response are always on the money. And their copy WORKS. Plus they established a dominating presence for Weiss Research in direct mail. Thank you NetEffect – you are our not-so-secret weapon in direct response!” – Clayton

“Not consultants. Business partners”.

Nancy Cathey and Cindy Butehorn have been a vital partner in transforming our key marketing programs at MIT Technology Review, tackling a broad range of strategic and tactical initiatives for us. Thanks to NetEffect, we’re mailing more effectively than ever and we have completely revamped our billing and renewal programs. Nancy, Cindy and the whole team at NetEffect are thorough, produce consistent winners and deliver on their promises. I can’t wait for my next project with them.

-- Doreen Adger, Senior Vice President of Marketing and Consumer Revenue, MIT Technology Review
2017-11-07T04:24:37+00:00
Nancy Cathey and Cindy Butehorn have been a vital partner in transforming our key marketing programs at MIT Technology Review, tackling a broad range of strategic and tactical initiatives for us. Thanks to NetEffect, we’re mailing more effectively than ever and we have completely revamped our billing and renewal programs. Nancy, Cindy and the whole

How We Can Help You:

Find qualified leads at the lowest cost and convert them to paying customers with a media program tailored to fit your budget and goals.

  • List Build
  • Search Optimization
  • Content Network Advertising
  • Retargeting
  • Copy and Offer Review
  • ROI Analysis

You wantcopy that sells. Engages.  Moves your customers to trust you and take action.  We can help you create powerful and effective online and direct mail copy, including:

  • Email Promotions
  • Video Sales Letters
  • Lead Conversion Programs
  • Search Copy and Landing Pages
  • Direct Mail Promotions
  • Banners, Sponsorships, Text Links
  • Lead Generation Offers
  • Free Reports
  • Editorial Content Creation
  • Copy Chiefing


Maximize results from your list by sending the right offer to the right person at the right time. Use smart copy and even smarter segmentation to retain customers and maximize sales, traffic and engagement.

  • List Optimization
  • Segmentation
  • ROI Analysis
  • Offer Testing and Strategy
  • Email Broadcasting Services


We offer soup to nuts direct mail campaign services.  We’ll help you develop package themes, write winning copy, build your mail plan and analyze the results.

  • Copywriting
  • List Planning
  • Package Development
  • Design Services
  • Production Services


As a full-service direct response marketingfirm, we can evaluate yourprograms and creative, launch business units or re-launch existing ones, andrateyour vendors as well as a range of other services including:

  • Product Development and Positioning
  • Marketing Program Analysis
  • Editorial Services
  • Website Review and Maximization
  • Print Advertising
  • Webinars



See our full list of services.

Contact Us

We bring passion, creativity and innovation to every project, and have successfully helped companies big and small grow their businesses using proven, results-driven direct response marketing. Contact us today to discuss how we can help you grow your business.

Contact Us